Applied e-Business & e-Marketing (650)

Social Media Today we looked at social media, the importance of advocacy models and strategies for using social media. Social Media can be defined as websites and applications that enables users to create and share content  or to participate in social networking. The importance and usefulness of customer advocacy Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques. Customer or brand advocates are often known as shareholders, evangelists and recommenders.  Brand advocates share information on social media, by emails, word of mouth and through other digital marketing tools. It could be done either formal, semi-formal or informal methods. Using Social Media Strategies. 1. Create social media marketing goals that solve your biggest challenges 2. Research your social media...

Consumer Behaviour This is simply the processes of a consumer buying a product or How do consumers affect marketing strategy? How does marketing impact consumers? Modelling Customers These are the different types of consumer behaviour according to Lewis and Lewis 1997 - Directing Information Seekers - Undirected Information Seekers - Directed Buyers - Bargain Hunters - Entertainment Seekers These are the different types of consumer behaviour according to Chaffey and Chadwick (2012) - Tracker - Hunter - Explorer Today, I continued working on my website

Creating A Blog Blogging is a way to engage with audience and give them a personality behind the brand. Website with blogs have 67% more leads and 55% more visitors. Au Naturale is a health and wellness brand that offers healthy products in form of food, drinks, books, fitness equipment, gym accessories and similar products that help to promote a better health and lifestyle. We also inform our clients on the best products for them to use and the importance of these products. In order to pass on the message in an organised and interactive manner, I am going to make us of a blog page and social media sites such as facebook, instagram and twitter as these are the platforms mostly used by my target audience. Au Naturale Blog Who are my readers? Fitness Enthusiasts Those who exercise and go to the gym Those who do sports The environmentally conscious  Vegans and vegetarians  Those living a healthy lifestyle Young Demographic - 18 to 40 years.  How do I reac...

E-Business The Uses of e-Business - Marketing your business - advertising, pricing, what the customers want. - Organising your business- intranet, trello - Communicate internally - emails, slack - Interact with existing and potential customers- emails, website, social media. - Find business information - Compare business with other businesses - Hire employees and contractors - LinkedIn, Total Jobs - Buying and selling products and services online - Schedule and track shipments - Online banking and account online - Access government programmes online Categories of e-Business Business to Customer (B2C) - directly to the customer  Business to Business (B2B) - between businesses  Business to Government (B2G) - between business and government  Customer to Customer (C2C) - between customers (eBay)  The Relevance of e-Business - Organising your communication and business processes - Marketing your bsuiness to existing and potential customers - Fa...

With the rise in technological advancements, Businesses have discovered that it is essential for them to have an online presence. In Applied e-Business & e-Marketing this semester, our task is to create a website for an online store and document this journey. I will document what I learn in lectures and further research as well as the process of creating the online store, my reasons for the decisions I make and references to back up my actions. E-Business is the integration of ICT into a business. Although they are often mistaken for each other, there is a difference between e-Business and e-Commerce. According to Chaffey, e-Commerce is the process of buying and selling online is an aspect of e-Business, while e-Business is a broader term used to describe a range of electronic activities. The main importance of e-Business are;     ·          Allows easy communication between the business and its clients or customers. ...