Social Media in Business
Social Media
Today we looked at social media, the importance of advocacy models and strategies for using social media.
Social Media can be defined as websites and applications that enables users to create and share content or to participate in social networking.
The importance and usefulness of customer advocacy
Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques. Customer or brand advocates are often known as shareholders, evangelists and recommenders.
Brand advocates share information on social media, by emails, word of mouth and through other digital marketing tools. It could be done either formal, semi-formal or informal methods.
Using Social Media Strategies.
1. Create social media marketing goals that solve your biggest challenges
2. Research your social media audience and understand where they are
3. Establish your most important metrics
4. Research your social competitive landscape
5. Build and curate engaging social media content
6. Engage with your audience and don't ignore them
7. Track your efforts and always improve them
What was taught in class today has given me a better understanding of customer advocacy and it's usefulness as well as social media strategies businesses and organisations can use to gain visibility and achieve their purpose.
Today we looked at social media, the importance of advocacy models and strategies for using social media.
Social Media can be defined as websites and applications that enables users to create and share content or to participate in social networking.
The importance and usefulness of customer advocacy
Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques. Customer or brand advocates are often known as shareholders, evangelists and recommenders.
Brand advocates share information on social media, by emails, word of mouth and through other digital marketing tools. It could be done either formal, semi-formal or informal methods.
Using Social Media Strategies.
1. Create social media marketing goals that solve your biggest challenges
2. Research your social media audience and understand where they are
3. Establish your most important metrics
4. Research your social competitive landscape
5. Build and curate engaging social media content
6. Engage with your audience and don't ignore them
7. Track your efforts and always improve them
What was taught in class today has given me a better understanding of customer advocacy and it's usefulness as well as social media strategies businesses and organisations can use to gain visibility and achieve their purpose.
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