Online Consumer Behaviour

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Consumer Behaviour
This is simply the processes of a consumer buying a product or


How do consumers affect marketing strategy?


How does marketing impact consumers?


Modelling Customers
These are the different types of consumer behaviour according to Lewis and Lewis 1997
- Directing Information Seekers
- Undirected Information Seekers
- Directed Buyers
- Bargain Hunters
- Entertainment Seekers

These are the different types of consumer behaviour according to Chaffey and Chadwick (2012)
- Tracker
- Hunter
- Explorer


Today, I continued working on my website







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