Introduction to Applied e-Business & e-Marketing.

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With the rise in technological advancements, Businesses have discovered that it is essential for them to have an online presence. In Applied e-Business & e-Marketing this semester, our task is to create a website for an online store and document this journey. I will document what I learn in lectures and further research as well as the process of creating the online store, my reasons for the decisions I make and references to back up my actions.

E-Business is the integration of ICT into a business. Although they are often mistaken for each other, there is a difference between e-Business and e-Commerce. According to Chaffey, e-Commerce is the process of buying and selling online is an aspect of e-Business, while e-Business is a broader term used to describe a range of electronic activities.


The main importance of e-Business are;   
  • ·         Allows easy communication between the business and its clients or customers.
  • ·         Marketing a business is more cost-effective.
  • ·         Allows individuals to compare products and prices and get the best deals for them. Some software application used to compare businesses online are Mintel and Cobra. 
  • ·         Gives businesses easy access to secondary market research in order to give them competitive advantage.

The importance of e-Marketing in the marketing mix.
  • ·         Product - Your customers can't feel or touch the products
  • ·         Price - Your customers can compare your prices with that of your competitors online but you can use penetration pricing or psychology pricing to gain and retain customers
  • ·         Place - Anyone anywhere can buy your products because they are available online and you could potentially widen your reach.
  • ·         Promotion - It is very competitive but your can use certain promotion strategies to retain your customers and even gain new ones. 


I created an account on wix for an online store using my student ID as the username. Wix is currently the best app for freelancers and organisations because of how easy it is to create a website on their platform.They also
I also created an account with Smart Insights founded by Dave Chaffey. Smart Insights provides digital marketing tools and resources for digital marketers, businesses and individuals.

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