Creating A Blog

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Creating A Blog

Blogging is a way to engage with audience and give them a personality behind the brand. Website with blogs have 67% more leads and 55% more visitors. Au Naturale is a health and wellness brand that offers healthy products in form of food, drinks, books, fitness equipment, gym accessories and similar products that help to promote a better health and lifestyle. We also inform our clients on the best products for them to use and the importance of these products. In order to pass on the message in an organised and interactive manner, I am going to make us of a blog page and social media sites such as facebook, instagram and twitter as these are the platforms mostly used by my target audience.


Au Naturale Blog

Who are my readers?

  • Fitness Enthusiasts
  • Those who exercise and go to the gym
  • Those who do sports
  • The environmentally conscious 
  • Vegans and vegetarians 
  • Those living a healthy lifestyle
  • Young Demographic - 18 to 40 years. 


How do I reach them?

  • Social Media - Facebook, Instagram and Twitter 
  • Gyms 
  • Healthy food outlets 


What are their motivations?

  • Living healthy 
  • Feeling healthy 
  • Weight loss 
  • Better skin 
  • Better health


What problems can I help them solve?

  • Provide all the products they need in one place.
  • Teach them what products they need and the benefits of the products. 
  • Offer them reasonably affordable products that still have the benefits they need


How can I entertain and inform them at the same time?

  • Use Social Media 
  • Use Images and Videos 
  • Creative an Interactive Website 
  • Invite Fitness Enthusiasts and Influencers to speak (videos) and write (blogs) to increase customer audience as well as engagement
  • Show them the benefits of the products in a creative way


What content will compel them to purchase what I have to offer? 

  • The influencers and enthusiasts we partner with 
  • The benefits of the products 
  • The affordability of the products 
  • Testimonials from past clients
  • Gym Partnerships 

The information above will have a better understanding of who my ideal customer is where I am able to find them and how to engage them with my website until they make a purchase.


Today, I continued working on my website design and template and make it more appealing to the target audience. 



References. 
  1. Fishbein, M. (2014) The Ultimate Guide to Blogging: What To Write About, How to Promote Your Blog, & How to Make Money Blogging.  CreateSpace Independent Publishing Platform.  CreateSpace Independent Publishing Platform.
  2. Scott, D. M. (2015) The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 5th Edition John Wiley & Sons.









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