Applied e-Business & e-Marketing (650)

Website Workshop Today, we mainly worked on our websites, ensuring that we build up on it according to the brief we were given.We looked at the assignment remit in order to ensure we were on track with achieving the goals of the assignment. I worked on adding products and to the website ... I also found wix very issue to use as well as aesthetically pleasing, hence, I will be using wix for my blog as well as the online store. I would still transfer my previous blog posts to the wix blog in order for there to be a cohesive flow. I personally believe what bis worth doing is worth doing well, hence, I have decided to make changes to both my blog and website according to this statement.

Social Media Today we looked at social media, the importance of advocacy models and strategies for using social media. Social Media can be defined as websites and applications that enables users to create and share content  or to participate in social networking. The importance and usefulness of customer advocacy Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques. Customer or brand advocates are often known as shareholders, evangelists and recommenders.  Brand advocates share information on social media, by emails, word of mouth and through other digital marketing tools. It could be done either formal, semi-formal or informal methods. Using Social Media Strategies. 1. Create social media marketing goals that solve your biggest challenges 2. Research your social media...

Consumer Behaviour This is simply the processes of a consumer buying a product or How do consumers affect marketing strategy? How does marketing impact consumers? Modelling Customers These are the different types of consumer behaviour according to Lewis and Lewis 1997 - Directing Information Seekers - Undirected Information Seekers - Directed Buyers - Bargain Hunters - Entertainment Seekers These are the different types of consumer behaviour according to Chaffey and Chadwick (2012) - Tracker - Hunter - Explorer Today, I continued working on my website

Creating A Blog Blogging is a way to engage with audience and give them a personality behind the brand. Website with blogs have 67% more leads and 55% more visitors. Au Naturale is a health and wellness brand that offers healthy products in form of food, drinks, books, fitness equipment, gym accessories and similar products that help to promote a better health and lifestyle. We also inform our clients on the best products for them to use and the importance of these products. In order to pass on the message in an organised and interactive manner, I am going to make us of a blog page and social media sites such as facebook, instagram and twitter as these are the platforms mostly used by my target audience. Au Naturale Blog Who are my readers? Fitness Enthusiasts Those who exercise and go to the gym Those who do sports The environmentally conscious  Vegans and vegetarians  Those living a healthy lifestyle Young Demographic - 18 to 40 years.  How do I reac...