Applied e-Business & e-Marketing (650)

E-Business The Uses of e-Business - Marketing your business - advertising, pricing, what the customers want. - Organising your business- intranet, trello - Communicate internally - emails, slack - Interact with existing and potential customers- emails, website, social media. - Find business information - Compare business with other businesses - Hire employees and contractors - LinkedIn, Total Jobs - Buying and selling products and services online - Schedule and track shipments - Online banking and account online - Access government programmes online Categories of e-Business Business to Customer (B2C) - directly to the customer  Business to Business (B2B) - between businesses  Business to Government (B2G) - between business and government  Customer to Customer (C2C) - between customers (eBay)  The Relevance of e-Business - Organising your communication and business processes - Marketing your bsuiness to existing and potential customers - Fa...

With the rise in technological advancements, Businesses have discovered that it is essential for them to have an online presence. In Applied e-Business & e-Marketing this semester, our task is to create a website for an online store and document this journey. I will document what I learn in lectures and further research as well as the process of creating the online store, my reasons for the decisions I make and references to back up my actions. E-Business is the integration of ICT into a business. Although they are often mistaken for each other, there is a difference between e-Business and e-Commerce. According to Chaffey, e-Commerce is the process of buying and selling online is an aspect of e-Business, while e-Business is a broader term used to describe a range of electronic activities. The main importance of e-Business are;     ·          Allows easy communication between the business and its clients or customers. ...